Our Story

A Bit About Us

At NewLyfe, we’re all about Simply Living.

Our love affair with the beach has always been strong. After both growing up in coastal towns in WA and NSW Australia, we have always lived close to the beach.

It was our shared passion for the beach lifestyle and love of travel that bought us together. Like so many others, the stress of corporate life and a growing family made us realize it was time to get more out of life and start ‘simply living’. So it was then, in 2017 our Perth based family business ‘Newlyfe’ was born. 

We started with just two Sand Free Towels but have since grown to 30 products, all of which have been based purely on customer feedback. We’re always looking at the problems they face and how we can help solve them.  

So driven by that desire to help other families live simply, we’re both extremely passionate about delivering quality lifestyle textiles that are not only fun, functional and durable but most importantly affordable for Australian families just like ours.

We are real people, with 3 kids of our own, who love and use our own products every day. We expect the best for our family and we want the same for yours. We truly value the faith our customer’s place in us and our products every day, so delivering an exceptional customer experience in return is supremely important to us.

We warmly welcome you to the Newlyfe family.

Nat & John xx

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